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BOSS Bottled Beyond Launch
BOSS
Bottled Beyond Launch
Launching the Fragrance to New Heights
Launching the Fragrance to New Heights
A three-day New York launch for BOSS Bottled Beyond, built around the technology behind the fragrance as its story engine. It opened with a history-making Empire State Building moment — lit in the Colombian flag for ambassador Maluma during Hispanic Heritage Month — then unfolded at Mercer Labs through a multi-sensory journey for VIPs, media, and the public, before extending into the city as a consumer activation.
A three-day New York launch for BOSS Bottled Beyond, built around the technology behind the fragrance as its story engine. It opened with a history-making Empire State Building moment — lit in the Colombian flag for ambassador Maluma during Hispanic Heritage Month — then unfolded at Mercer Labs through a multi-sensory journey for VIPs, media, and the public, before extending into the city as a consumer activation.
As 3D Designer, I designed all three activations: Maluma’s bottle-silhouette stage at the Empire State Building; the Mercer Labs experience — from the bottle portal entry and 4D sensory room to the “BOSS Recognize BOSS” scale; and the consumer newsstand dispensing “The Daily BOSS.” Each space rendered the fragrance’s world in brushed metal, reflective surfaces, and sculptural BOSS forms.
As 3D Designer, I designed all three activations: Maluma’s bottle-silhouette stage at the Empire State Building; the Mercer Labs experience — from the bottle portal entry and 4D sensory room to the “BOSS Recognize BOSS” scale; and the consumer newsstand dispensing “The Daily BOSS.” Each space rendered the fragrance’s world in brushed metal, reflective surfaces, and sculptural BOSS forms.
BOSS · 3D Designer, FOAM · October 2025
BOSS · 3D Designer, FOAM · October 2025
Selected 3D Render
Selected 3D Render
Video
Video
Guest Journey
Guest Journey
Maluma Empire State Building Live Performance
Mercer Labs Maluma Livestream
Celebratory Food & Beverage
Tech Behind The Fragrance
Mercer Labs Bottle Portal Entry
Maluma Mercer Labs Surprise Performance + Launch Party
Immersive Campaign Experience
Consumer Interactive Newspaper Activation
Maluma Empire State Building Live Performance
Celebratory Food & Beverage
Mercer Labs Bottle Portal Entry
Immersive Campaign Experience
Mercer Labs Maluma Livestream
Tech Behind The Fragrance
Maluma Mercer Labs Surprise Performance + Launch Party
Consumer Interactive Newspaper Activation
Image Gallery
Image Gallery